Ordinary people can also learn monetization ideas! Bilibili UP mainly uses AI to do West Travels character MV, and the lyrics characters are all generated by AI.

Monetization Angle

A Bilibili creator, or UP host, built fan-culture content nobody expects a solo operator to make: music videos of Journey to the West characters where the lyrics and the characters are entirely AI-generated. The monetization logic is the standard Bilibili ladder reached through fandom attention: creator revenue programs that pay against plays, follower growth into a channel with a predictable audience, fan-support features viewers use to back UP hosts they like, and eventually brand collaborations. The framing aimed at ordinary people is the real product of the case. It demonstrates that a classic literature IP plus an all-AI pipeline can produce content that used to require a singer, an artist, and an animator. Official page check (https://www.bilibili.com): The official description bills it as 国内知名的视频弹幕网站 — a well-known Chinese bullet-comment (danmu) video site — with timely anime episodes, an active ACG scene and creative Up主 (uploaders).

Best For

Bilibili creators and classic-literature fans who want to make ambitious fan content without singing, drawing, or animating skills. It suits people who enjoy IP culture and community interaction more than being on camera, and who can run a multi-step AI pipeline patiently. It is explicitly aimed at ordinary people: the whole pitch is that the skills barrier moved from craft to process, and process can be learned in weeks.

Difficulty

Moderate. No single step is hard, whether writing lyrics with an AI writing tool, generating characters with an image model, or animating them with an AI video tool, but the chain is long and quality has to hold across every link. The two recurring pain points are character consistency, meaning keeping the same character recognizable across shots, and lyric quality, because AI drafts still need human rewriting to land emotionally. Expect several full remakes before the first MV feels publishable.

Workflow

The pipeline has four stages: concept, lyrics, visuals, and edit. The case's defining constraint is that everything viewers hear and see is AI-generated except the editing judgment, and that constraint is also the marketing hook, because the all-AI origin of the MV is part of what the Bilibili audience came to watch. The steps below assume an AI writing tool, an AI image generator, and an AI video or image-to-video tool.

• Pick one Journey to the West character or scene as the episode's focus; a single protagonist per MV keeps the storyline legible and makes the series format obvious.
• Draft the lyrics with an AI writing tool in that character's voice, then rewrite by hand for rhyme and emotional beats, because raw AI lyrics read flat to a fandom that knows the character deeply.
• Produce the track, using AI-generated vocals or a chosen instrumental the lyrics sit on, and lock the song structure before any visuals are made.
• Generate the character's visual design with an AI image generator, and save reference images so every later shot uses the same face, costume, and art style.
• Storyboard the MV against the song: map each lyric section to a scene, noting which shots need motion and which can hold as stills.
• Animate the key shots with an AI video or image-to-video tool, generating multiple takes per shot and keeping the ones with stable motion and on-model characters.
• Assemble the MV in a video editor, cutting to the beat so scene changes land on musical accents; edit rhythm is what separates an MV from a slideshow.
• Add lyric subtitles, since Bilibili viewers often watch muted first and readable subtitles carry them through the first play.
• Review the full MV twice before publishing, once for character consistency across shots and once for pacing, and re-generate any shot that breaks either.
• Publish with a title, cover, and tags aimed squarely at the Journey to the West and AI-content communities on Bilibili, then work comment and danmu feedback into the next episode's choices.

Case Review

This case works because it stacks two forms of novelty: a beloved public-domain IP reinterpreted, and an all-AI production method that is itself the spectacle. On Bilibili, where creative remix culture is the mainstream, an UP host announcing that the lyrics and characters were all generated by AI invites both admiration and curiosity-driven plays. The honest risks deserve equal space. Fandom audiences are demanding, and off-model characters or lazy lyrics get called out in comments fast. The pipeline produces a lot of near-miss material for every usable shot. And once the all-AI hook stops being novel, the MVs have to stand on storytelling merit alone. The sustainable path the case points to is serialization: one character or arc per episode, with each iteration improving consistency and writing. For ordinary people, the realistic promise is not instant income but a credible entry into creator monetization with skills that compound.

Tools Used

• An AI writing tool — drafts the lyrics in each Journey to the West character's voice.
• An AI image generator — designs the characters and keeps them visually consistent across shots.
• An AI video or image-to-video tool — animates the stills into the moving shots of the MV.
• A video editor — cuts the MV to the beat and adds lyric subtitles.
• Bilibili — the publishing platform, with creator revenue and fan-support monetization layered on the fandom reach. Per the official page: The homepage title carries Bilibili's signature emoticon tagline "哔哩哔哩 (゜-゜)つロ 干杯~" (cheers) (https://www.bilibili.com)